"When I get my hair done I get a real coffee in a real china cup and sit in a comfy chair and the whole experience costs £35.

When I visit a car showroom, if  I'm lucky I get a machine coffee in a plastic cup and could be spending over £20,000."

Jenny 32

This is a real quote that came from a participant in a research group run by one of our team, while investigating how to improve the Toyota retail experience.  It demonstrates clearly how customers think across categories when evaluating a brand.

 

Our diverse experience gives us the ability to transfer knowledge and insight gained in one sector to another which is often crucial in making that creative breakthrough and differenciation.

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