Leia: A transformation

Brand Identity, Graphic Design, Interior Design, Packaging, Strategy

A transformation for Leia, specialist lingerie boutique, reflecting the transformation you feel from perfectly fitting lingerie. A new identity, shop design, graphic communications, window displays and packaging.

The environment was created to reflect this and facilitate the customer and consultant interaction throughout the journey which continues when the customer unwraps their purchase at home.

Special attention was given to the fitting rooms where the ‘transformations’ take place and also a bespoke display unit design which allows maximum stock holding on the sales floor while displaying the lingerie in a clear and easy to navigate way.